ABOUT US

At TAG (The ACT Group), we believe in the extraordinary impact of sports on the lives of children. TAG is not merely an organization; it is a movement dedicated to reshaping the future of youth sports, making it an enriching and empowering experience for every child, everywhere.


Our Vision

Empowering Youth Through Transformative Sporting Experiences.


Our Mission

At TAG, our reason for existing is to revolutionize the landscape of youth sports, striving for a future where every child experiences the transformative power of sports in a positive, inclusive, and innovative environment.


Why TAG, you ask?

It's more than just a name; it encapsulates our essence and mission. We chose the name TAG not only for its resonance with the spirited children's game played joyfully across the globe but also for its profound meaning as an acronym for The ACT Group.

TAG perfectly captures the spirit of our organization, where every action (ACT) is a step towards transforming the lives of young athletes. TAG You're It, we say, because it's time to take charge together and make a positive difference in the world of youth sports.

Together, let's ACT now and say, TAG You're It - because the power to transform lives is in our hands. Welcome to

TAG - where play meets purpose, and every child's potential is unleashed.

Our Core Values:

Collaboration:

We believe in the strength of unity. By
fostering strategic alliances with like-minded not-for-profitsand social enterprises, we aim to create a global network dedicated to enhancing the quality and accessibility of youth sports programs.

Empowerment:

We will empower children through sports, providing them with the tools to navigate life's challenges.
By instilling confidence, resilience, and a sense of community, we aim to contribute to the holistic development of the next generation.

Inclusivity:

Our approach is rooted in the belief that every child deserves the opportunity to participate in sports. We
are dedicated to breaking down barriers, ensuring inclusivity, and creating a diverse sporting ecosystem that caters to the unique needs and talents of every child.

Innovation:

We are committed to pushing the boundaries of conventional sports delivery. Through continuous innovation, we seek to redefine the sporting experience for children, fostering personal growth, and instilling values that last a lifetime.

Global Impact:

Recognizing the universality of the benefits derived from sports, we aspire to have a global impact. Through collaborative tools and partnerships, we strive to extend our reach, sharing innovative approaches to sports delivery on an international scale.

Sustainability:

Committed to the long-term well-being of both children and the environment, we incorporate sustainable practices in our programs. By nurturing a sense of responsibility towards oneself and the planet, we aim to create a positive legacy for future generations.

Meet Our Founding Partners

Tournkey and EISA, the dynamic duo behind TAG, embody the essence of collaboration, recognizing the strength found in unity. Tournkey's game-changing event ecosystem, catering to the diverse needs of the sport tourism sector, joins forces with EISA's Intersection of Business and Career Success program, forging a potent alliance to elevate not-for-profits and social enterprises to new heights.

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